The MSU Brand website explains why MSU’s primary fonts were chosen and lists acceptable font substitutions.

Gotham is the primary typeface selected for MSU websites. Weight is the thickness of the characters (light, regular, bold, black) in relation to their height.Įxample of a font: Courier 12px normal boldĪ font family is a collection of all font size and style combinations of a typeface. Style is the vertical angle of the characters (normal, italics). Typeface is the design of the letters and characters, including shape, stroke weight, serifs, length of ascenders and descenders, and other characteristics that make the typeface recognizable.Ī font is a digital representation of a typeface in one size, one style, and one weight. 5.1 Overview of Gotham Fonts 5.1.1 Typeface and Fonts